Panamera [Amtrak Re-Brand Project]

This project was a part of my Brand Identity Design class at Oakland Community College. We were tasked with creating an entire brand treatment for the American passenger rail company Amtrak. Our goal was to aim our branding change toward an age demographic, and their hobbies.

Panamera is a brand aimed towards gen-z/millennials whom are more active on social media. The crux of the change is to provide affordable trips to and through scenic locations, from coast to coast. The logo and it's type reference both it's Pan-American service, but it's panoramic views from the viewing car.

All of the ads reference both iconic and unseen views, and challenge the viewer to explore what they never have. All scenery images were taken & edited by myself.